Success Story
February 18, 2019

Notre partenaire dynaMIPS enrichit son offre avec Letsignit

Interview de
Fabien Leveque
Marketing and Communications Director at dynaMIPS
Par
Amandine Fernandez
Head of Acquisition
Créée en 1992, DynaMIPS est une ESN de 95 personnes qui accompagne les PME et Collectivités Locales du Grand Ouest. L’entreprise est implantée sur Nantes (44), la Roche sur Yon (85), Angers (49) et Rennes (35).

DynaMIPS propose son expertise sur les domaines suivants :

  • Les solutions Cloud Microsoft (Azure, Office 365, Microsoft 365)
  • L’infrastructure
  • La sécurité
  • Les services d’infogérance et d’accompagnement au changement

DynaMIPS se démarque par sa forte politique RSE (Responsabilité Sociétale des Entreprises) via son adhésion à Planet’RSE.

DynaMIPS est fortement certifié sur son savoir-faire Microsoft :

  • Gold Partner Cloud Productivity
  • Gold Partner Collaboration and Content
  • Gold Partner Datacenter
  • Gold Partner Small and Midmarket Cloud Solutions
  • Silver Partner Application Development
  • Silver Cloud Platform
  • Silver Messaging

découvrir Letsignit

Pourquoi le partenariat dynaMIPS / Letsignit ?

Afin de compléter notre expertise en systèmes de messagerie (Microsoft Exchange) et pour apporter davantage de service, nous cherchions une solution de gestion des signatures e-mails. C’était aussi une forte demande historique de la part de nos clients que nous n’arrivions pas à satisfaire. Nous avons donc lancé une étude auprès de 2 prestataires afin d’enrichir notre portefeuille d’offres.

C’est finalement assez naturellement et logiquement que nous avons retenu la solution Letsignit, pour les raisons suivantes :

  • C’était la solution la plus éprouvée et la plus simple
  • Editée par une entreprise française
  • Avec une grande proximité avec l’écosystème Microsoft
  • Et proposant la meilleure combinaison prix / fonctionnalités
  • Enfin, les équipes Letsignit nous ont paru sympa, dans le même état d’esprit que nous ! 😊


Quel est le process pour proposer Letsignit ?

Nous utilisons la solution en interne et avons formé nos équipes : marketing, avant-vente, commerce, technique, support.
Nous proposons uniquement l’offre Business à nos clients.
Nous la proposons systématiquement sur chaque projet incluant de la messagerie et de l’Office 365.
Nous avons créé un Pack Starter afin d’optimiser l’implémentation et l’adoption de la solution chez nos clients.

Nous avons eu les actions de communication suivantes :

  • Webinar de présentation de l’offre
  • Création de contenus marketing (fiche produit) et diffusion sur notre site web et les réseaux sociaux
  • Campagnes e-mailing
  • Et évidemment, promotion dans nos signatures e-mails ! 😉

Nous considérons que l’impact marketing doit être fort sur ce type d’offre simple et satellite pour nous, afin de limiter l’effort commercial et de maximiser son R.O.I.


Quelles sont les valeurs apportées par Letsignit pour vous ?

Letsignit nous a permis :

  • De proposer un service additionnel à nos clients
  • D’enrichir notre catalogue de services Office 365
  • De fidéliser davantage avec une offre récurrente, par abonnement
  • De permettre à nos clients de structurer leur communication, de travailler sur leur image voire de générer du business pour eux
  • De répondre à un besoin historique
  • De soulager les services informatiques et / ou marketing !
Bref, « petite » offre pour nous mais maxi effet pour nos clients !

Propos de Fabien LEVEQUE, Directeur Marketing & Communication chez dynaMIPS.

Questions
Fréquentes
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

Questions
Fréquentes
1
2
3
4
5
6
7
8

Vous cherchez un outil pour gérer vos signatures mail ?

Créez, gérez et déployez les signatures mail de tous vos collaborateurs en quelques clics grâce à Letsignit.
Découvrir Letsignit